Our Philosophy

We are a British/Swedish design company and our collection is specially designed to work in a world where play and imagination takes up a lot of space. In this spirit, we aim to produce durable garments that do the job of keeping our children dry while playing. We have a passion for creating fun raincoats which are based on children’s terms.

We care about their future on this unique planet of ours, and therefore, we produce our garments with sustainability in mind. By using recycled material instead of newly manufactured, our products are manufactured with less water, energy and waste. The result? A smaller climate footprint.

We believe that childhood is a celebration, and the colorful prints and cute characters we design are inspired by the joy and love children bring into our lives. We celebrate childhood by supporting children and families with eco-friendly, thoughtful designs, quality materials and convenient options.

We continue this heritage in every little detail to make dressing easier for parents and life more comfortable as we move into the future. We are proud to help families like yours with innovative products.

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